There is no question that growing a business is difficult. There are so many things to think about and so much competition out there! How can you make your business stand out from the rest? Here are 12 tips to help get you started.
Manage The Local Listings
When you want to stand out, it’s essential that you start with a smaller area and grow from it, which is best done by managing the listings. Many agents tend to get a real estate IDX plugin that helps them with managing their listings, but this is not the be-all and end-all solution. If you want to really make an impact on your area, you should consider manually managing the local listings as well.
While it may be more time-consuming, it will pay off when people in your area start noticing that your business is the go-to source for real estate information.
Make sure to do some research and find the right IDX for you, as it can make a big difference in your business. If you’re not familiar with IDX, definitely take some time to explore the options and find one that will work best for you and your business goals!
Invest In Local SEO
Just like with the listings, you should also take time and resources to invest in your local SEO. This is the process of optimizing your website, social media, and other online properties for Google searches that are done within a specific geographic area.
Google uses many factors to determine whether or not your business should show up in these local searches, but one of the most important is how well you’ve optimized your site for them. In order to do this effectively, you’ll need to make sure that you’re using relevant keywords, providing accurate information, and creating compelling content that speaks directly to searchers in your area.
This can lead to more foot traffic, phone calls, and ultimately, more sales. When combined with the right IDX, local SEO can help you turn prospects into clients.
Focus On Branding
It is very important that you have a strong brand identity that is recognizable and that differentiates you from your competitors. There are a number of ways to focus on branding, and here are some effective ones:
- Make sure your logo is unique and easy to remember.
- Use consistent colors and fonts across all of your marketing materials.
- Make sure your website is professional and up-to-date.
- Use social media to promote your brand and engage with potential customers.
- Create informative blog posts that showcase your expert knowledge.
- Participate in industry events and tradeshows.
- Collaborate with other businesses in your area to cross-promote each other.
- Sponsor a local event or charity.
- Make sure your employees are wearing uniforms or branded clothing.
- Train your employees on how to properly represent your brand.
By focusing on branding, you can make your business stand out from the competition and attract new customers. However, it is important to remember that it is not a one-time effort. It should be an ongoing part of your marketing strategy.
Use The Positive Reviews You Get
Whenever a client is satisfied and leaves a good review, don’t just sit on it and pat yourself on the back. Post that review everywhere! Put it up on your website as a testimonial. If you have a physical location, put it up on a sign in the front of the store.
When people are looking for services or products, one of the first things they do is read reviews. By using the positive reviews you’ve gotten, you can make your business stand out from competitors who haven’t bothered to collect any reviews at all.
Make A Good Website
A fast, transparent, and easy-to-use website is something people will talk about and continue to use. It’s a good way to make your business stand out from competitors. A website should be fast and responsive, load in under two seconds, and include high-quality visuals. Also, it should use clear and concise copy and be easy to navigate on both computer and mobile devices.
The website should also be compatible with the IDX you want to integrate so you’d be sure it’s searchable on your site. If you’re a realtor, for example, and want to display listings on your website, make sure to find a compatible WordPress IDX plugin.
Offer The Best Customer Service
All your employees, as well as you, need to be on top of your game when providing customer service. There are a few key things to keep in mind when offering customer service that will help you stand out among your competitors.
Always be polite and respectful to customers, no matter what the situation is. Secondly, listen to what the customer is saying and try to understand their needs. Lastly, offer a solution to the customer’s problem.
Be Personal With People
A more intimate relationship with customers is one way to set your business apart from the competition. When you get to know your customers, you can create a more personal relationship with them that will make them feel valued. This can be done by asking about their day-to-day lives, their hobbies, and anything else that would help you get to know them better.
You can also show your customers that you care about them by being available to answer their questions and address their concerns. This type of customer service will make your business stand out from the competition and create loyal customers.
Train Your Employees
A well-trained staff will provide the best product or service, as well as customer support possible. It is important to spend the time and money training employees so they are able to properly do their job and provide the best experience possible for customers. This will make your business stand out from competitors who may not invest in training their employees.
Investing in employee training shows that you are committed to providing a high-quality product or service and that you value your employees. This will help to attract and retain the best employees, which will, in turn, lead to a higher level of customer satisfaction.
Use Social Media As A Tool
The internet is the perfect way to get more attention than your competitors. By using social media as a tool, you can connect with more potential customers than ever before.
Make accounts on all possible social media platforms and post content that is engaging, informative, and unique to your brand. Use hashtags, run giveaways, collaborate with other businesses, and do whatever you can to get people talking about your business.
The more people that know about your business, the more likely they are to use your products or services.
Get Influencers On Your Side
An influencer close to your niche will help you boost your business in more ways than one. For starters, their audience will get exposed to your brand which could result in more customers. Also, an influencer’s word carries a lot of weight so their endorsement will mean a lot to potential customers.
And lastly, hiring an influencer shows that you’re keeping up with the latest trends. So if you’re looking for a way to make your business stand out, hiring an influencer is a great place to start.
Do some research and identify which influencers would be the best fit for your brand. Then, reach out and see if they’d be interested in working with you. If everything goes well, you’ll have a powerful ally in your quest to make your business stand out from the competition.
Giving something away for free is a great way to spread the word about your business. And what better way to do that than by creating a contest? Contests are a fun way to engage customers and get them excited about your product or service. Plus, they’re a great way to collect leads!
When organizing such an event, there are a few things you’ll want to keep in mind. Know that the prize should be something that is relevant to your business and would interest your target audience. Try to promote the contest through all of your channels, from social media to email marketing.
It’s important to make sure the entry requirements are simple and easy to follow. Finally, plan for how you will select a winner (if it’s not random) and announce the results of the contest. Contests are a great way to get people talking about your business
Be Active In The Community
A great way to boost your popularity, especially compared to the competition, is to be active in the community. You can volunteer for local events or causes, sponsor little league teams or support the arts. There are a million ways to get involved, and being involved will make people take notice of your business. It’s a great way to get some good press and free publicity. And, it’s just good karma.
When you’re active in the community, you’re showing that you care about more than just making a profit. You’re showing that you’re invested in making your community a better place. That’s something that people will remember and appreciate.
You always want your business to be more popular than your competition and that starts with better listings management done through automation. Make sure to invest in some local SEO and always focus on branding as much as you can. Whenever you get a positive review, make sure future clients can see it and craft a good website people will enjoy using.
Offer quality customer service to your clients and always be personal. Train your staff well to meet these needs and use social media, influencers, as well as contests in your marketing campaigns. Finally, be active in your community in order to be noticed by everyone!