Day spa has been regarded as an accessible sanctuary for a growing number of clients wishing to escape stress from everyday life. Spa business has become an affordable luxury for consumers from all walks of life and has become popular even outside urban areas like provinces. In fact, many spa businesses are offering franchising opportunities.
If you wish to put up your own day spa business, here are some factors you need to consider.
1. Identify your target market.
Since spa businesses can cater to low, mid-range and high-end customers, there is a need for you to identify first your target market. This will help you decide which facilities and services your spa is going to offer. For instance, a mid-range spa usually offers a complimentary use of steam or sauna facilities and at times pools and jacuzzis. Meanwhile, luxury spas offer advanced services such as non-invasive treatments.
2. Prepare sufficient capital.
According to Leah Dy of Getaway Spa and Toccare Spa, “putting up a spa is capital-intensive”. Considering that large sum of money will be involved in putting up this business, you must conduct a thorough feasibility study and marketing plan and see to it that you will recover your investment within two to three years. A spa for lower-income clients may cost you about P400,000, while a mid-range spa can cost nearly P3 million. Luxury spas can go as high as P10 million to establish.
3. Know the right price for your services.
Barbie’s Touch spa owner Jun Fronda recommends that you study the income of people in the area of your business before you price your services. See to it that your income is sufficient enough to cover monthly rent, therapists’ salaries as well as utility payments to make your business sustainable. Of course, prices would depend on your target market as high-end clientele are willing to pay much more just to get the service they think they deserve. Like any other business, consider your competitors and see to it that you have an edge.
4. Do extensive staff training.
In order to establish a pool of regular clients, your spa must offer superior quality and consistent service. Your therapists must be undergo extensive training and get a certification from the Department of Health (DOH), if possible. Under our law, a spa must have at least one DOH-licensed therapist who can pass his or her skills to co-workers. You can check out Technical Education and Skills Development Authority (TESDA) certification program on massage therapy.
5. Ensure proper hygiene and sanitation.
When it comes to sanitation, you have a lot of things to consider in your spa. Towels, robes and bed sheets must be properly sanitized to prevent diseases. Water in pool and jacuzzi must be regularly disinfected and replaced to avoid contamination, while massage oil must be properly applied to prevent transfer of bacteria.