Soaps can come in all forms and sizes. You might be surprised just how big the bath and shower market is in the Philippines. According to data, this continues to increase as Pinoys look for more bathing products and soap options. Thus, a homemade soap business can be a lucrative idea if you do it right.
So, if you’re interested in starting a soap business, we listed a few tips to get you started.
1. Learn Soapmaking & Create Your Signature Soap
If you want to sell soap, you must learn how to make one. You can attend seminars, classes, and training on soapmaking. Research the best methods on how to create a good quality soap. Read feedback from makers and also customers. Learn the basics but also find ways to improve the techniques to make your signature soap. Practice, experiment, and give testers to your friends to seek their feedback and suggestions. If you’re unsure about your ingredients, check with an expert to ensure your soap is safe and won’t cause harmful reactions.
2. Think Of Your Brand
With so many soap options, you have to consider what will be your soap’s brand. Do you want your soap to be known as organic and sustainable? Do you want it to help cure diseases like eczema? Or are you more interested in its look or aesthetic to make as a giveaway or souvenir? Consider how people will remember your soap. Consider what your company and brand will stand for.
3. Create A Business Plan
A business plan is often an underrated but important tool for entrepreneurs. It will help you envision how your business will start, operate, and earn. It will also help you set your long-term and short-term goals. Some of the basic parts of your soap business plan include:
- Executive Summary – This will define what your business is all about.
- Products – The list of soap products you plan to sell.
- Market/competitive analysis – Research the soap market in your local area. Identify your competitors, your business’s strengths and weaknesses, etc. This will also highlight your business’s success factors.
- Customer Focus – This will set your target consumer demographic based on your research. Ex. individual buyers, retailers, resellers, etc.
- Marketing & Strategy – This will identify how you plan to market, promote, and sell your soaps.
- Financial Projections & Needs – This includes your financial statements, cash flow projection, funding, and revenue.
- Legal requirements – Don’t forget to register your business and secure the necessary permits. Check if there are any special licenses and inspections required to sell your soap, such as a permit from the Food and Drug Administration (FDA).
4. Consider Your Suppliers
When you’re already building your brand, it’s always best to have a constant and trusted supplier of your soap’s materials and ingredients. Ensure that your suppliers of oils, lye, scents, organic ingredients, colours, etc are reliable, so you’ll not run out of stocks. Include a framework for setting up requests and orders in your business plan.
5. Marketing & Promotion
When your soaps are ready for business, don’t miss an opportunity to market and promote them. Set up an online shop and post about them on all social media platforms. E-commerce is key to a successful business nowadays, so build a strong online presence. Create videos, make witty and memorable captions, and be active online to help hype up your soap business. If you have enough budget, you can even take advantage of social media influencers to have a wider market reach.
There are many success stories of soap businesses in the Philippines. For instance, an entrepreneur has built a multimillion soap business with a capital of P500. To get you started, you can also learn how to make your own glutathione soap.
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