We all know that having a presence online and making use of the advantages of social media in terms of advertising your business is a vital thing if you want to put your name out there.
Apart from that, in order to keep your business afloat, you have to think of something that will give you a passive advertisement.
One good way to do this is to also promote your business offline. Here are some ideas on how you can advertise your business offline.
1. Print your URL
Everything that you release that has something to do with your business can be your channel. It can be in the form of your documents, your brochures, pamphlets, and just about anything that you send out to people. This will ensure that they will be directed back to your website.
2. Promotional giveaways
During Christmas or other holidays, invest in some giveaway items that you can send out to your previous clients. Make sure your URL and phone numbers are printed on all the items so that the people who will receive your stuff can be redirected to your site.
3. Staff uniforms
If you have staff, invest in their uniforms and make sure your URL and business name are printed on their uniforms. In that way, you can make sure that those that see them and their shirts will also be directed to your business.
4. Company transportation
If any of your staff has cars, you can print stickers of your company and ask if they are willing to post a small sticker with your company name and your website. So that can be a free advertisement wherever they go.
Keep a record of your previous customers’ birthdays and address, send them postcards with your address and website every birthday and every Christmas. This is an old-fashioned way to appreciate them and tell them that you are still there.
Read this to know how you can grab the attention of your customers: How to Choose a Clever Marketing Strategy to Grab Your Customer’s Attention
Read this to know the importance of online promotions, too: How Social Media Presence Helps You Promote Your Business