Business and Product Names: A Guide to Choosing or Changing Them

What’s in a name? Well, in business, it could be a lot! Choosing the right name for your business and products or services you offer could actually mean a big break for your company or a major flop.

If you choose the right name, it would stick in the minds of your customers and future prospects – and it will make you stand out of the competition! In today’s world where everyone seems to have turned into an entrepreneur, you’ll find yourself with a lot of competition; thus, your aim is to be different from among the rest so your name will stand out, but to make sure that the name isn’t easy to forget.

Business and Product Names: A Guide to Choosing or Changing Them

As a business, your aim is to have a name that doesn’t need to be explained when your customers hear it; they would immediately know it is your brand. That’s how the likes of giant companies like McDonald’s, Jollibee, KFC, Krispy Kreme, Mercury Drug, Starbucks, Facebook, Google, Pinterest, and so many others were able to achieve.

Thinking about Your Business Name

Choosing the right name is crucial. The question now is how can you do it?

For many, it’s really just a matter of luck; they just thought of something at random and it clicked. For others, it might take weeks of brainstorming to get the one that sounds best to their ears.

In choosing the name, you can go the easy route by making sure to add keywords that will easily tell would-be customers what your brand is all about.

For example, if you are opening a café, “coffee” would make a good keyword to add there. The keyword can have a lot of variations. Perhaps you can name your café as “Coffee Stock” or “Coffee Adventure” or even “Coffee Agency”. Of course, you can also choose a unique word so your brand can easily drop the “coffee” when you get famous, just like Starbucks.

And when you get there, even just your logo would already connect your customers to your brand!

Business and Product Names: A Guide to Choosing or Changing Them

Searching Online for Your Business Name

If you’re still unsure of what to name your business or what to label your products and services, go to

There, you can easily find tons of great ideas! Just type in the keywords relevant to your business and go over the list of name ideas generated.

What makes the site even better is that you can easily check whether the domain is available for the brand name with just one click! You don’t have to manually type in another search engine to check if the domain is available for your business.

Business and Product Names: A Guide to Choosing or Changing Them

You can even receive the list of system-generated business names to your inbox.

The Business Name Generator site essentially lets you hit two, even three, birds at the same time! How cool is that?

You can also check out this article for more ideas:

4 Tips in Choosing a Good Name for Your Business

Joy Adalia

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