CFC Group Philippines: From A Mall Kiosk To A Multi-Awarded Franchising Business

Every successful entrepreneur would always tell that the ladder to success is not easy. A successful business requires hardwork, good marketing strategies, an excellent business plan, and a great vision.

There’s no easy way to succeed when it comes to business.

CFC Group Philippines CEO Caroline Lingat De Guzman would tell you the same thing. What started as a small kiosk she built in Pampanga is now a big, multi-awarded franchising business.

Image by Caroline Lingat De Guzman

After a decade, CFC Group Philippines’ food products are one of the most recognizable franchising brands in and outside the city where it started. From its roots in Pampanga, it has now reached more Filipinos all over the country. By 2022, they have successfully opened their 329th branch, and they’re still not slowing down.

But like any successful business, its humble beginnings are an inspiring story to tell.

The owner, Ms. Caroline, opened her first food kiosk in Robinsons Starmills Pampanga back in 2009. With perseverance and hardwork, Ms. Caroline’s goals started to unfold.

Image by Caroline Lingat De Guzman

With 20 employees and the support of her family and loved ones, Ms. Caroline started her first five concept stores:

  • Hongkong Style Noodles
  • Shawarma Republic
  • Goto Atbp
  • Burgers, Fish, and Chips
  • Dimsum and Noodles

Business experts say that the keys to success are innovation and passion. This holds true to CFC Group as Ms. Caroline works based on her sheer love and dedication to the Filipino people.

According to the business’ core values, their innovations aim to provide Pinoys with high-quality products even at an affordable price.

They also take the opportunity to innovate and make their products unique in the market. By 2021, they have many franchise concepts that are perfect for Pinoys. Among those are:

  • Bao in Box
  • Matakoyaki
  • Milkteaco
  • Black Crust Pizza
  • KebabKebab PH
  • Pizza King PH – Monster Pizza
  • Bangus King
  • Long Fries
  • Siomai and Siopao
  • Bacsilog Atbp
  • Waffle and Scramble

cfc group

And those are just the tip of the iceberg because CFC Group still has more concepts perfect for your business vision. They want to prove that starting a successful food business doesn’t always need a huge capital. They can offer their partners profitable concepts that are also within their startup capital.

The CFC Group lives by the mission to consistently provide the “highest level of service, professionalism,” and a warm courtesy to their clients, partners, and staff members.

Their vision is also customer-focused to ensure that their products and service exceed expectations. They also want to help their partners and franchisees reach their expected profits and business goals.

The company’s goal is to succeed and become one of the leading franchising businesses in the country and, hopefully, go global as well.

Image by Caroline Lingat De Guzman

With CFC Group, you won’t go wrong as their multi-awards of excellence will prove that they can help your business grow. Among their awards and recognitions are:

  • 2021 People’s Choice Award Best Food Business Franchise in the Philippines
  • Dangal ng Bayan Award
  • Golden Eagle Excellence Award
  • Best Wellness Gourmet Pizza
  • Seal of Quality Excellence Star Brand Award
  • Philippine Social Media Award Star Brand Award
  • Asia Magazine Award
  • Asia Galing ng Pinoy Award
  • Asian Sterling Award
  • Most Oustanding Shawarma Speciality Franchise Maker
  • Asian Seal of Excellence Award
  • Asian Consumers Choice Award
  • Top Brand Asia Award

CFC Group and its team lives by their slogans:

Teamwork Makes the Dreamwork




You can check their official Facebook page for more information: CFC Group Philippines – Food Products.

Sally Mae
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1 thought on “CFC Group Philippines: From A Mall Kiosk To A Multi-Awarded Franchising Business”

  1. Congratulations! Love your slogans. You have shown that having a passion and a vision supported by hard work is the road to success


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