Franchising 101: Adobo Connection

Perhaps no other Philippine dish is as most associated to the country as adobo. In fact, it can well be considered as a favorite comfort food.

“Every region in the Philippines has its own adobo,” reads the official website of Adobo Connection, a popular restaurant that focuses on serving the dish. “The Bicolanos have adobo sa gata. The Batanguenos have adobong dilaw. The Illonggos have adobong kangkong. There are so many varieties of adobo that it is really a way of cooking rather than one specific dish!”

Adobo Connection was started back in November 2010 by partners Meredith Ngo and Jerome Uy.

Jerome shared “We just found it really funny that there are fast-food chains of foreign cuisine, but there’s no fast-food of our national dish.”

They initially needed a 5 million peso capital butit has truly been worth it. As of December 2014, Adobo Connection already has 44 branches, one of which is located in California. They also have a franchisee in Kuwait plus they’re looking forward to establishing new branches in Qatar and Singapore.

Flexible Franchise Terms

Interested franchisees will be glad to know that Adobo Connection plays like it no other. They offer flexible terms in order to meet different needs.

Photo credit: girlinablackscarf

Jerome explained:

“Some people want control. Some people want a place to park their money. Some people have enormous risk of appetite, and they want three [franchise outlets]…We can address all of those.”

They’ve even went as far as helping several small investors in a microfinancing scheme approach. “We pool multiple franchisees together and partner with them,” said Jerome.

Franchising Package

An Adobo Connection franchise would require you to spend at least P2.5 million to P5 million for a contract of 5 years.

Package inclusions are:

1. License to use trademark, name, and logo
2. Selection and evaluation assistance for your location
3. Operations manual and systems
4. Training
5. Opening support
6. Marketing support equipment such as signage and initial stocks