Franchising Ate Rica’s Bacsilog

Filipinos love to hunt for a good bargain in anything we buy, be it the latest gadgets or food! That’s actually one of the reasons why a lot of cheap but delicious food brands easily become popular. You could see that in the many people flocking to carinderias and food stalls by the sidewalk.

This is also one of the appeals of Ate Rica’s Bacsilog because it offers delicious yet readily affordable meals.

How it Started

It all began in 2006 when Rica, after experiencing ‘endo’ (end of contract) at many jobs, decided to work abroad. While waiting for her papers to work in Dubai, she borrowed Php20,000 from her dad to build a makeshift food pushcart to sell food in Agno Street near De La Salle University (DLSU).

Selling her trademark ‘bacsilog’ made from fried rice, bacon, egg, and melted cheese for just Php38, Rica would soon build loyal clientele at DLSU. In just 6 months, she was able to recover her capital and was already earning so much money that she decided to cancel her plans to go abroad.

Franchising Ate Rica’s BacsilogPhoto credit: Pinoy Money Talk

Soon, she was able to open a stationary food cart in 2008 and would sell about 100 to 150 cups per day. When she finally formalized her business, naming it as Ate Rica’s Bacsilog, she had to get the proper permits, pay rent, and pay government taxes, among other expenses. She had to raise the prices to Php69 per cup, yet her loyal customers continued to patronize the business.

She would soon expand to the University of Santo Tomas (UST) in 2015 before opening the business to franchising in 2017, with the help of a loyal customer who had now grown up and became a lawyer, Dino de Leon.

Franchising Ate Rica’s Bacsilog

The business model primarily caters students and office workers; thus, the franchise is best placed near schools, malls, offices, and other commercial establishments.

Franchising Ate Rica’s Bacsilog

Photo credit: Pinoy Money Talk

The total franchise package of Ate Rica’s Bacsilog is at Php 450,000. It covers the following:

  • 1 unit chest freezer
  • CCTV system
  • Complete set of uniform for three staff
  • Cooking Equipment (griddle), rice cooker, kitchen and plastic wares
  • General liability and fire insurance
  • Initial food and supplies inventory worth Php 12,000
  • Modular foodcart with signage and menu board
  • Operations manual and on-demand assistance
  • Point-of-Sale (PoS) and inventory system
  • Site ocular inspection and approval (within greater Manila area)
  • Staff training course for one week and on-site opening support
  • Store opening marketing materials (flyers, balloons, tarpaulin)

To signify your plans to get a franchise, you can use the following contact details:

  • Email address: [email protected]
  • Head office: Unit-H 1059 Arellano Avenue. cor Estrada Streets, Malate, Manila
  • Mobile number: (+639)27 408 6312
  • Telephone number: (+63)2 711 7084
  • Website:
Joy Adalia

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