How to Franchise Reyes Barbecue

Launched in 2002 by an alumnus of De La Salle University, Francisco “Frank” Reyes, Reyes Barbecue now has over 40 branches in the Philippines. The business model is easy to follow, with the franchise offering not just on the job training program for new franchisees but also franchisee support.

The franchise started out as a small restaurant launched by Reyes who happens to be the grandson of Engracia Cruz Reyes, the founder and owner of The Aristocrat restaurant. Growing up, Reyes spent days working at his grandma’s restaurant.

Photo credit: Reyes Barbecue

With his background in the restaurant business, Reyes was able to launch his own brand after trying out barbecue joints across Metro Manila when he drives his bike. Aiming to provide a restaurant that offers a casual dining experience for clients, with dishes that are reasonably priced.

The Boneless Barbecue Chicken with Java rice plus peanut sauce and atsara or eggplant salad is the bestseller at Reyes Barbecue. Aside from full meals, the restaurant also offers snack items, noodles, soups, and appetizers.

Photo credit: Reyes Barbecue

How to Franchise Reyes Barbecue

  • Franchise Fee of Php300,000
  • Total Investment: Php1,500,000 to Php2,500,000 (inclusive of the franchise fee)

The franchise costs include the following:

  • Brand Trademark and Goodwill
  • Commissary System (Standardized Products)
  • Franchisee Support by the Management and Operations Team
  • On The Job Training Program
  • Operations System Manual
  • The Reyes Barbecue Business Model
  • Unified Visual Merchandising Design and Look

Photo credit: Reyes Barbecue

Before applying for franchise, interested applicants need to first download and answer the “Reyes Barbecue Self Assessment Sheet” from If you get a score of below 600, do not proceed with your application as you would only be wasting your time. Improve your score first.

If you get a score over 600, proceed with the application by filling out the “Franchise Application Form & Franchise Applicant Aptitude Essay”. Send to the following email addresses:

The franchise team will contact you if your application passes the initial stages. Prepare to submit additional details such as your proposed store location.

Photo credit: Reyes Barbecue

Once your franchise application is approved, prepare for an interview with the founder, Mr. Frank Reyes. If everything works out well after the interview, you will now get to sign the franchise agreement and start building your Reyes Barbecue outlet.

For further information, you can reach Reyes Barbecue through the following channels:

  • 135 F. Manalo cor. Col. Ver Streets, San Juan, Metro Manila, Philippines
  • (02) 721-2244
  • (02) 748-7691
  • (02)726-9725
  • (02)724-7626
  • 0906-578-1264
Joy Adalia
Share this:

Leave a Comment

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

I agree to these terms.