It all began when mom Michelle Tancioco created flakes of pork binagoongan for her daughter. According to her, they had leftover pork binagoongan that she has been reheating for two days already, but nobody wants to eat it anymore. “I decided na gawin parang adobo flakes [at] ayun, naubos nila,” Michelle shares.
Later on, her husband further encouraged her to sell flakes. Since she had nothing to lose, she decided to give it a go. “I only needed a small capital and I just armed myself with a lot of courage and a lot of prayers,” she adds.
“Bumili lang ako ng one kilo of pork and microwaveable container. Bumili ako ng packaging to check the costing at para malaman ko kung ilan magagawa ko. I asked my family and friends to try it at nasarapan sila” Michelle says.
She then posted about her bottled flakes on her Facebook page.
“Nagbenta lang ako sa mga friends ko. Then after about a month, I joined food groups on Facebook like Let’s Eat Pare, and I met a couple of co-vendors who I partnered with sa mga bazaars,” the mompreneur further says.
Since then, orders started coming in through Instagram and Facebook. She said that there was even a time when their room started to smell like bagoong.
Running a business during the ECQ
It was only Michelle and her husband who were running the business during the lockdown.
“Mahirap talagang kumilos, Nawalan ako ng manpower dahil sa pandemic. We have to do everything on our own. Kami na lang ng husband ko ulit,” she narrates.
Michelle has some pieces of advice for those who want to start their own business.
“Believe in your product. Maraming competitors, madaming gagaya. Madami kang pagdadaanan kaya kung ‘di ka maniniwala sa produkto mo, walang mangyayari,” she says.
“You can’t please everybody. Choose a specific market and find out what they like, then think of what you like. Find that balance, and learn from your mistakes. Have fun in the process,” Michelle adds.