Madel Delos Santos, best known as ‘Ledam’ by her online followers, is one of the most successful online sellers in the Philippines. She has grown her business, even selling as much as Php1 million in just one ‘live’ session – and this inspiring businesswoman recently shared the secret to her success to inspire others.
Photo credit: i-Witness / Facebook
On i-Witness, Delos Santos shared with host Atom Araullo some of the best fruits of her labor from the business that started and remains based in San Jose del Monte in Bulacan.
Photo credit: i-Witness / Facebook
Aside from having a grand mansion and several cars, Delos Santos and her family could essentially buy anything they wanted, even luxury items that they had only dreamed of in the past.
Photo credit: i-Witness / Facebook
A former overseas Filipino worker (OFW) in Japan, Delos Santos thought about starting an online business using a capital of Php4,000. At the time, she was more focused on taking care of her baby but still wanted to earn a sideline income.
Photo credit: i-Witness / Facebook
Araullo was rather surprised when Delos Santos admitted that she earns a 7-digit profit in a month!
Photo credit: i-Witness / Facebook
It was surprising, especially because the business had only started with Php4,000. But Delos Santos was lucky because she was based in Japan where she could buy branded items at cheaper prices, then sell them at a higher profit in the Philippines.
Photo credit: i-Witness / Facebook
When the business was starting out, it was the other way around. She had someone buy cheap items at Divisoria to sell in Japan at around four times the buying price. Rolling the profits, she was able to buy and sell so many things while steadily growing her followers on Facebook.
Photo credit: i-Witness / Facebook
When Facebook rolled out ‘Live’, she also joined in the trend – and this allowed her to sell her products at a quicker rate. There were many times when she sells out everything in just 4 hours! There was also one time when a single ‘live’ video got her as much as Php1 million.
Photo credit: i-Witness / Facebook
The secret to her success in business, particularly in live selling, is that she makes sure to look and speak in a professional manner. She also shows her products and explains them, all the while trying to convince her viewers to buy the item. Modeling the products also make the viewers see just how great the item would look on them, too!
Check out more of her secrets and ideas here:
https://www.facebook.com/IWitnessGMA/videos/630562920802712/
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