Without doubt, Starbucks is the most popular and most recognizable coffee shop brand in the Philippines and many parts of the world. When you say ‘Starbucks’, most people would already know what you are talking about without you mentioning ‘coffee’.
With its strong presence on social media and being a popular hangout, plus the fact that people just love to collect the planners each year (and spending a lot of money on drinks just to get one!), owning a Starbucks outlet is surely going to be a lucrative business.
So, how do you franchise a Starbucks outlet? Well, Starbucks doesn’t actually offer franchising! The good news is that interested entrepreneurs could actually still operate an outlet by getting a license.
The bad news is that if you are planning to open an outlet in the Philippines, you aren’t likely to get approved as Rustan Coffee Corporation, under Rustan Group of Companies, is the only authorized licensee of Starbucks Coffee International.
But if you’re a Filipino planning on licensing your own Starbucks outlet outside the Philippines, then there’s still a good chance you can get approved.
Difference Between Licensing and Franchising
Starbucks believes that licensing allows business owners to have more freedom with their business, giving them a chance to personalize the coffee shop according to local tastes; though the shop design must still be patterned from one of Starbuck’s 18 design studios.
While Starbucks does not disclose how much the actual license costs might be, Pinoy Money Talk’s sources share that the licensing fee for a Starbucks outlet in the US could cost around $300,000 to $400,000.
The licensing package already includes the following:
- Customizable store design
- Exclusive Starbucks food and bakery program
- Ongoing expertise, consulting and support including onsite visits
- Proprietary equipment and fixture package
- Seasonal promotions
- Starbucks menu, equipment, training and support
- Use of Starbucks trademark
- Whole bean packaged coffee and comprehensive merchandise assortment
The required license amount is certainly a huge amount of money, but if you get approved, you aren’t likely to go bankrupt as long as you find a good location – that’s judging from how many people you usually see hanging out at any Starbucks outlet at any given time…