We all know that if you don’t step out of your comfort zone, then you will always receive what you have been receiving unless you start to step up.
This is true in business, especially in terms of clients and target market. If you settle for what you have been serving and catering to, then you’ll still get the same amount of exposure and income that you have always been getting.
So, what do you have to do change this? Simple. Step up and start knocking on big businesses’ doors.
To do that, you have to be ready in all aspects, so these bigger clients will give you their attention.
In order to impress the bigger fish in your sea, you can’t settle in the ranks of the small players and the beginners. If you haven’t yet, fix all your legal documents so these big companies will know that you are serious about doing business with them.
Aside from the legal documents, you also have to secure a properly accounted set of financial documents. Make sure that you pay the right taxes and that all the financial aspects of your business are well accounted for. This will make your potential client, understand your business more.
For a client to pay attention to you and your services or products, you have to show them what you can do. Do this by providing them with a well-presented portfolio where they can see all the services and products that you can offer. You can also opt to provide past clients’ feedback in your portfolio.
Even if you think that having a business means that you won’t ever need to have a CV ever, you’ll be in for a surprise. Pitching to clients will definitely be more impressive if you include your CV along with your portfolio and other documents.
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