What’s in a Name? 7-Evelyn Store Goes Viral with Clever Name and Logo

In business, choosing the name and logo is very important because this could often determine the success of your store! But what if you tweak a popular name and create one similar but still different from the popular brand? Would...
7-Eleven,_George_Town,_Penang,_Malaysia

7-Eleven to Offer Cheaper Franchising: From Php3.5M Down to Less than Php1M

From its usual investor package of around Php3.5 million, convenience store operator Philippine Seven Corp. (PSC) is willing handle majority of the cost and lower the asking price to less than Php1 million to give more people the chance to...