‘Lord of Scents’ Joel Cruz Diversifies into Food and Beverage Business
Fragrance mogul Joel Cruz heeded the call of the times and expanded into the food and beverage business. Following the pandemic, the ‘Lord of Scents’ …
joel cruz
Joel Cruz Spent Php52 Million to Have Eight Kids Via Surrogacy
Known as the Lord of Scents, Joel Cruz built a multi-million empire with his perfume business, Aficionado. But did you know that he spent at …
How To Franchise Aficionado
The one thing that can make a good impression last is your scent. That is why people are investing on perfumes and colognes that they …
Smelling the Scent of Success: How Joel Cruz Built a Multi-million Peso Perfume Business
Like other entrepreneurs, celebrity businessman and fragrance mogul Joel Cruz attributes his success to following his passions and his strong determination to succeed. Considered as …