Location is of primary importance when you open a business. In fact, location could be the key to your success or the main reason for your downfall; thus, it is very important to consider location and to incorporate it even in the early stages of planning.
Spot in Business Zone
Depending on the business you are planning to open, you might need to be within the business zone. This also ensures that you would not have a problem obtaining the necessary permits later on.
But being in the business zone does not guarantee smooth-sailing operations. You also have to determine whether your suppliers (often coming with trucks or vans) could easily deliver supplies to your shop.
Rent might also be expensive in the business zone but scouting the area will give you an idea whether the high rent is worth it. Compare it with paying low rent in an area where you might find very few customers. Perhaps paying the higher rent will pay off in the long run.
Choosing the Right Building
If you must rent, find the right building for your business. After all, you have an image to maintain – and you won’t sell high-end products and attract rich clients in a dilapidated shop! Aside from building a consistent image, you might also end up spending more on renovations and other incidentals if you rent an old building.
If you can afford it, rent a new building or build a new one! Just make sure to have the layout prepared in the best way that would showcase your product or attract new clients. Also, take storage space into consideration.
Is the building safe? Renting an old building for a small fee might seem like the best option but consider safety – you wouldn’t want to face multiple lawsuits if your customers are injured inside your shop! Take note of fire hazards, flood problems, and even general neighborhood safety. Such problems could driver customers away.
Are there ample parking spaces for your customers? Make sure you take that into consideration.
You might also have to build ramps to make your establishment wheelchair-friendly, thereby allowing you to attract more clients.
Think of what your customers need. The amenities you provide will largely depend on what type of business but such could also help you attract new clients! So, always make sure you give your customers the best you can afford – it will help your business in the long run.
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