Over the recent years, influencer marketing has been used by brands in the Philippines to reach the Filipino market. Undoubtedly, this has been an effective marketing and advertising strategy which has brought hundreds of successful campaigns. Influencer marketing has been particularly thriving in this country because of the internet users’ primary reasons for going on social media.
Filipino internet users aged 16 to 64 go to the internet for several reasons. Among these are to find what’s trending, to look for things to buy, to find products to purchase, to find content for brands, and to watch their favorite influencers. From this market behavior alone, it is established that influencers play vital roles in swaying Filipinos’ purchasing decisions.
Now that you know influencer marketing’s impact on this market, it is time to think about where to start. Finding, managing, and measuring the success of influencers is no easy task, especially for brands new to the Philippines.
Influencers vary in niche, from luxury, fashion, tech, to food. They are also spread out across different platforms like YouTube, Instagram, and TikTok. This might seem overwhelming for you. Luckily, there are influencer marketing agencies that can take care of everything from start to finish.
Let’s take a look at the best influencer marketing agencies in the Philippines today.
The Top Influencer Marketing Agencies in the Philippines are ⬇️
- AJ Marketing
- Centaur Marketing
- Blogapalooza
- Kobe
- Active Social
- Near Creative
- Digistar PH
- LeapOut Digital
- Skyrocket Studios
- ClickWorkzz
- GryNow
1. AJ Marketing
AJ Marketing is the best influencer marketing agency in the Philippines, and across Asia-Pacific. This agency has an astounding 7000+ influencer network in the country and abroad. AJ Marketing has worked with premium content creators, sure to deliver high quality content and impressive results.
AJ Marketing has worked with the likes of Bytedance (TikTok), AMD, Adobe, and BMW (MINI). Tried and tested by big names, this agency is reliable and efficient in delivering successful campaigns.
Seamless communication is also this agency’s forte. AJ Marketing has great English support, making the process easier and more convenient for its clients. More importantly, AJ Marketing has an office in the Philippines, manned by locals who have been integrated with Philippine social media for years. This means insider information for its clients not easily-attainable through the internet.
AJ Marketing also offers other services, like marketing strategy, online advertising, social media marketing, digital billboards, SEO, press release, and celebrity licensing. It also operates in other Asia-Pacific countries, such as Japan, Singapore, Korea, Thailand, Vietnam, Indonesia, Taiwan, and Malaysia.
If you’re curious to know more about the Philippine market, check out the AJ Marketing Blog.
Contact: [email protected]
2. Centaur Marketing
Centaur Marketing is one of the top full-service marketing agencies in the world, which specializes in the design, web development, public relations, and search engine optimization (SEO) services. Unlike other agencies that provide generic, cookie-cutter packages to clients, this agency invests its time in understanding its partners’ needs and goals.
Centaur Marketing also offers social media and influencer management services. This agency promises to handle all influencer-related campaign processes, from brainstorming, planning, execution, to reporting. This agency believes that digital influencers are social media opinion leaders who are vital in solidifying a brand’s presence in a market.
Among Centaur’s previous clients are TikTok, Fila, Puma, New Balance, L’Oreal, Red Bull, and Mobile Legends. It also has a local office located in Makati City, Philippines.
3. Blogapalooza
Blogapalooza has built a solid community of thousands of bloggers, social media influencers, and content creators all over the Philippine archipelago and nearby Southeast Asian countries. Blogapalooza has three core services–Blogaccounts, BlogaPlay, and Elevate.
Blogaccounts is a specialized management service for communications and advertising campaigns with KOLs and Influencers. BlogaPlay is a new entertainment channel that showcases fun and relatable content. Lastly, Elevate is a tech-enabled collaboration platform that streamlines brand-creator relationships for monetization of content and influence.
Blogapalooza has worked with various international and local brands, like Enervon, Fiesta, Emperador, San Marino, Puregold, Lazada, and Universal Music Group.
In its campaign for Foreo Sweden, a skincare brand expanding in the Philippines, Blogapalooza collaborated with 26 YouTube micro and mega influencers. These influencers created video content featuring Foreo’s products.
https://www.youtube.com/watch?v=xFRobFwuerw
The campaign resulted in 12.84 million views, well over the 8.43M-target. The campaign also generated 4,500 link clicks, generating increased product awareness.
4. Kobe
Kobe is an influencer marketing agency that works with the appropriate influencers to get the correct word out to the right people. It is a results-driven influencer marketing agency that is dedicated to matching companies with relevant influencers for the most significant possible results.
Kobe believes in authenticity, relevancy, being data-driven, and in word-of-mouth influence. Through the use of its AI engine, Kobe collaborates with brands to engage the best-suited influencers.
Some of Kobe’s previous clients include Resorts World Singapore, Pepsi, Disney, McDonald’s, The Body Shop, Logitech, and Samsung.
5. Active Social
ActiveSocial is a social media company in the Philippines that develops online strategies and campaigns. It helps create a plan that helps brands boost their online social presence, working with influencers and events to help brands grow.
ActiveSocial mainly offers social media strategy development, digital PR and influencer marketing, event inviting, influencer event conceptualization and management, social media channel management, and talent management.
ActiveSocial has previously worked with H&M, Glow Skin Clinic, AirAsia, Octon, and Moet. In its campaign with Life Proof, ActiveSocial found adventurous and travel-oriented KOLs to launch the latest Life Proof cases for the latest iPhone X, Xs, and Xs Max.
View this post on Instagram
One of the influencers was Janina Manipol. Her post, alone, gained over 8,100 engagements for Life Proof.
6. Near Creative
Near Creative started out as a creative travel agency in 2016, but here it is six years later, expanding into a full-blown digital creative marketing agency. Near Creative has worked with multiple brands from different industries to create value-adding content that social media audiences want to consume.
Near specializes in all kinds of creative services, from photography, videography, social media management, strategy, and even virtual events.
For its influencer marketing services, Near Creative has worked with the likes of SM Aura, Dolce & Gabbana, Cebu Pacific, Traveloka, and Issey Miyake. For its other services, international brands like Microsoft and Shiseido have also trusted Near Creatives.
7. Digistar PH
DigistarPH was established as an organization that aims to map out success in the influencer universe. Since its inception DigistarPH has been able to deliver efficient and innovative digital executions that aid and match brands with influencers, to audiences and goals in turn.
DigistarPH has been a partner of a range of brands, such as iFace Incorporated, Bioten, Deoproce, Metrobank Philippines, and Rustan’s. It has also worked with personalities like Nadine Lustre, Liza Soberano, and Manila Luzon.
DigistarPH Prime houses authority influencers from various industries including fashion, beauty, home and design, food, and television. Aside from influencer marketing, this agency also offers Project Management/Event Management, Social Media Services, Public Relations Management, and Creative Services.
8. LeapOut Digital
LeapOut is a digital marketing agency that helps you leap out of the ordinary. Its approach combines strategic thinking, creative execution, and technical expertise to achieve its clients’ desired results.
LeapOut offers a variety of services, such as SEO, SEM, Programmatic Display & Video Advertising, Website & App Development, Content Marketing & Digital Creatives, and Social Media Marketing.
LeapOut also offers Influencer Marketing to help amplify brands’ voices by partnering with authentic and relevant Key Opinion Leaders and digital content creators. By collaborating with LeapOut, brands can gain access to its platforms for proper tracking, assessment, and optimization.
Some brands it has worked with are Wilcon Depot, Malayan Insurance, Ajinomoto, and Cebuana Lhuillier.
9. Skyrocket Studios
Skyrocket Studios is a creative and marketing agency fueled by passion, dedicated to progress, inspired to create value, and driven to succeed. It has a team with expertise in creative technology, content and business strategy, web development, design, and social media.
Skyrocket’s services include branding and visual design, social media and content production, digital marketing, PR, influencer marketing, web and mobile development, and marketing and consulting services.
Skyrocket has been trusted by established brands, such as AyalaLand, Cebu Pacific, Wet n Wild, and Frontier Gadget Inc.
10. ClickWorkzz
ClickWorkzz prides itself as the number one influencer marketing agency in the Philippines, Asia, and Middle East.
Clickworkzz has worked with the likes of Arata, Medimix, Maxi Cab Singapore, and Vedic Sutra. Aside from influencer marketing, Clickworkzz also offers brand promotion, YouTube promotion, and website design. Clickworkzz’s office is located in Dubai, UAE. It also operates in the USA, Australia, Kuwait, and London.
11. GryNow
GryNow is the leading Influencer Marketing agency in the Philippines backed by a strong network of mega, macro, micro as well as nano social influencers who create original and engaging content.
It is a trusted influencer marketing platform which brings together brands, visionary marketers and credible social media influencers to help brands achieve their marketing goals in the Philippines through remarkable influencer marketing campaigns.
GryNow offers a variety of services, which include video creation, influencer marketing, TikTok marketing, and Twitch influencer marketing. It operates in Indonesia, UAE, and the Philippines.
Some of GryNow’s clients include Amazon, Facebook, TikTok, and Instagram.
Conclusion
Influencers have definitely changed the way marketing and advertising are done in the Philippines. Influencers opened opportunities for brands to be introduced to a new market through authentic ways. Definitely, Filipino internet users are exposed to influencers through their habit of going to the internet to find new products to buy. Moreover, this market scrolls through social media to watch their favorite content creators.
Filipino content creators vary in niche, platform, content, and audience. There are thousands of influencers in the Philippines today, so a brand entering this market might feel overwhelmed. Thankfully, we have the best influencer marketing agencies listed above to help you.
We hope you were able to find the marketing agency that suits your needs. We wish you luck on your next influencer marketing efforts.
