While being an entrepreneur means you’ll be busy with a whole lot of things, many experts agree that maintaining a blog can be a good idea.
Sure, you would argue that adding more stuff on your plate can be a struggle but if you’re aware about the potential benefits, you will know that blogging is absolutely worth it. In fact, many successful entrepreneurs make it a point to blog consistently.
Here are some of the obvious advantages:
#1. Blogging improves your search engine visibility
Yes, blogging is an inexpensive way to make sure that your name and your company pops up on top results when somebody types it on a search engine. That alone is a solid reason why you should start blogging. You will be able to maintain a positive reputation online and that can be very beneficial for your business.
#2. Blogging cultivates ideas
As Paul Graham puts it, “Writing doesn’t just communicate ideas; it generates them.” Besides, blogging challenges you to think deeply about particular issues and so you develop the habit of being more observant, expressive, and contemplative at the same time. It will even help you put your vision into words.
#3. Blogging helps position you as an industry expert
Of course, sharing your insights and technical know-how via blogging helps make you an expert in your field. As you do that, more readers will be encouraged to follow and even share your blog with others.
#4. Blogging is a good way to develop customer loyalty
If you have a comment section for your blog, then you would have to respond to some of your readers from time to time. Responding with politeness and respect, whether the comment is positive or negative, is always essential. In some instances, you might want to take note of interesting comments and write an entire blog entry about it next time around. This will further strengthen your relationship with your followers.
#5. Blogging is an effective social media marketing tool
Although posting status and photos about your promos can be effective, you shouldn’t limit yourself to just that. With blogging, you get to produce relevant content that would further attract more audiences and allow you to advertise your business for free.