Managing an e-commerce or online shop is both exciting and challenging. You’ll go through different emotions of frustration and satisfaction as your sales go up and down. But nothing compares to the happiness of having many sales. So, how do you keep your sales going? We listed 5 tips that might help.
1. Offer Live Support
In e-commerce, one of the best ways to show excellent customer service is by replying to their inquiries right away. Offer live support to instantly answer requests and queries. It’ll impress your customers with how prompt you respond. It’s a good way of showing that you’re a credible and reliable seller. It’ll help increase your sales because customers can easily decide to buy the product if their concerns are answered.
2. Make your site or shop simple
Many customers often leave online stores if it gets too complicated to navigate. Improve your website/shop website or shop to encourage customers to scan and look at more of your products. Make it easy to navigate and arrange it in a way per category. It’ll take extra time, but it’s a good way to encourage customers to purchase more products. Many customers who search for something online end up purchasing more after seeing related products they can add to the item they want.
3. Pay for ads
If you have the budget, you can pay to run ads on social media platforms like Facebook or Instagram for businesses to reach a wider audience. The great thing about paid ads is they run on algorithms to help you capture the right e-commerce target audience you need, based on location, interests, etc.
4. Upselling & cross-selling
Upselling is offering a product at a higher rate by offering it as a premium item. For instance, you offer a speaker and sell it at a much higher rate than other versions on the market because it has a better quality that fulfills your customers’ needs. You have to be honest with this and not use this as a trick to earn more. Meanwhile, cross-selling involves offering items related to a certain product as an add-on for a discounted price. For example, if you sell a brush, if they buy a mirror, they can purchase it at a 20% discount.
5. Offer giveaways or discounts
Customers love giveaways or freebies. So, when you can, offer a small freebie or discount for a minimum total purchase. You can even offer a loyalty card with perks to keep your customers coming back.
There you go! These are just some of the tips you can do to get more customers and sales. Ecommerce can be challenging but is also very rewarding. Good luck!
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