If you’re an online seller that still relies on posting and doesn’t do live selling, you’re missing out on a lot. Live selling is one of the most effective ways to attract and gain loyal customers. By going on regular live streams, you can show off your products, answer queries, persuade your customers, and generate sales in real-time.
But what if you’re camera-shy? Don’t let your shyness get in the way of your business. We listed 5 of the best tips you can try to gain confidence and attract more customers while doing live selling.
1. Prepare in advance
They say that live selling becomes effective when you let your personality shine. But if you’re an introverted person, you might find this difficult. The best way to do this is to prepare and practice in advance. For others, preparing a script or an outline helps greatly. It keeps their thoughts focused and builds their confidence. If it helps, you can even practice in front of a mirror.
2. Observe & learn from others
Remember that you’re unique and you don’t have to copy other people’s personalities. You can, however, look on and see how they conduct their live selling to make it more interesting and appealing to customers. You don’t always have to be lively and funny. It’s the small details like sharing a fond personal memory about a product, introducing yourself, a little background on what you do, and many more.
3. Make gimmicks, games, or promos
One of the best ways to engage your customers and keep them tuned in is to have small gimmicks during your live selling. This is a great avenue for you to talk and make adlibs and even have fun. You can have a little game or gimmick and put some of your products on promos, discounts, or giveaways. If you have extra cash to spare, you can even give small amounts of cash prizes to your regular viewers.
4. Be with someone
If you’re still working on your confidence, find someone who can go on live with you. That person can help boost your confidence, engage you in speaking freely, and even help you organize your items. When your customers see you having fun interacting, they’ll most likely stay during your live selling.
5. Do the 5-second rule
The 5-second rule is a psychological trick that helps you move and get started within 5 seconds. If you have doubts or fears about going on camera, start doing it within 5 seconds. Otherwise, your brain will give reasons to stop you. Doing this will prevent you from overthinking and start working instead.
There you go! Remember to speak from the heart if you’re passionate about your company and products until you develop that inner confidence. Continue learning and reading more tips on how to build a successful online store. Good luck!
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