Franchising Happy Lemon in the Philippines

Founded in Shanghai, China, back in 2006, Happy Lemon has grown to over a thousand stores across Asia and many parts of the world. It has even reached the US and the United Kingdom.

Photo credit: Entrepreneur PH

In the Philippines, Happy Lemon is partly owned by former professional basketball player and now TV presenter Chris Tiu.

Chris Tiu and Friends Bring Happy Lemon to PH

Searching for a milk tea business abroad to bring to the Philippines, Tiu and his friends finally found one while on a trip to Hong Kong: Happy Lemon. The group opened its first branch back in November 2010.

The brand has grown in the Philippines, opening different branches in Metro Manila, in other parts of Luzon such as Pampanga and Cagayan, and even as far as Davao in Mindanao.

Cost of Franchising Happy Lemon

If you also want to franchise your own Happy Lemon store, you can contact the group on their Facebook page, Happy Lemon Philippines, or their Twitter account, @HappyLemonPH.

The franchise fee and processes are undisclosed, but you can inquire directly if you’re interested.

happy-lemon
Photo credit: Happy Lemon PH

The parent company in Hong Kong is more transparent in its fees and process.

According to Happy Lemon’s official website, the estimated initial investment for a new store is $165,000 (Php7.9 million). But the final investment will depend on the type of store you choose and how big it will be.

Steps to Franchise Happy Lemon

Step 1. Fill out the online application form found on their website. Franchisees are not required to have experience, but you need to have Management or Business Experience if you plan to apply as Area Developer.

Step 2. Wait for the call from a Happy Lemon representative so you can discuss the franchise further.

Step 3. If you pass the initial screening, there’ll be another interview to discuss the details of the franchise and your business proposal.

Step 4. You’ll receive the FDD (Franchise Disclosure Document). You’ll be given a month to study the FDD before you sign it.

Step 5. Wait for final approval. It takes around 30 to 60 days for an applicant to be approved.

Step 6. Once your franchise application is approved, you and a designated store manager should attend the training program in Taipei, China for around 2 weeks.

Step 7. Pay the franchise fees and start building your store.

Step 8. Once your store is ready, a senior staff member from the Happy Lemon team will fly to the Philippines for a 2-week on-site training of your team.

happy-lemon
Photo credit: Happy Lemon PH

Step 9. Open your store. The senior staff will stay for up to a month to monitor the opening and ensure smooth store operations.

Step 10. Even after the senior staff goes home, you can receive continuous E-learning classes from Happy Lemon.

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