Franchising San Miguel Food Avenue (Formerly Petron Treats)

While traveling, motorists might find themselves in need of some food or other items that they forgot to purchase before the trip. With stores sometimes being off from the main road and grocery or mall stops going to take some precious minutes off their travel time, convenience stores at gasoline stations have become a popular pit stop for travelers.

As they have their fuel tanks refilled, they could also drop in at the convenience stores for some snacks.

Petron Treats was the name of the convenience store owned and managed by Petron. The snack shop and convenience store was located inside Petron outlets, but when the company was acquired by San Miguel Corporation through its diversification in 2010, Petron Treats was rebranded into San Mig Food Avenue.

Franchising San Miguel Food Avenue (Formerly Petron Treats)

Photo credit: When in Manila

But San Miguel Corporation did not just put the San Mig Food Avenue at prime Petron gas stations, the franchise has actually grown to include stand-alone convenience stores at high-traffic commercial areas. San Miguel Corporation has effectively entered the convenience store business through the San Mig Food Avenue.

What Products Can You Buy from San Mig Food Avenue?

Like many convenience store setups, you can buy the following items at San Mig Food Avenue:

Franchising San Miguel Food Avenue (Formerly Petron Treats)

Photo credit: Franchise Manila


  • Beverages
  • Biscuits
  • Bread
  • Chips
  • Ice cream
  • Ready-to-eat items
  • Snacks


  • Batteries
  • Cigarettes
  • Lighters
  • Magazines
  • Newspapers
  • Toiletries

How Many Branches of San Mig Food Avenue are There?

Right now, San Mig Food Avenue has nearly 40 branches in Metro Manila and 20 scattered in other places in Luzon. There’s 1 in Visayas and another 1 in Mindanao, but the numbers are expected to rise in the near future.

How to Franchise San Mig Food Avenue?

  • Franchise Fee: Php100,000 (exclusive of VAT)
  • Total investment: Estimated at around Php1.5 million to Php2.5 million, depending on the size of the store
  • ROI: Around 24 months

Franchising San Miguel Food Avenue (Formerly Petron Treats)

Photo credit: Franchise Manila

If you are interested to franchise San Mig Food Avenue, contact the company through these channels:

  • Office Address: JMT Corporate Condominium ADB Avenue, Ortigas Center, Pasig City, Philippines
  • Email: [email protected]
  • Mobile: +63 917 567 1445
  • Phone: +63 2 702 5826
  • Website:
Joy Adalia