Franchise Ideas: Above Sea Level PH

If you want to succeed in business, you have to stand out from the rest of the competition – and that’s exactly what Above Sea Level PH did, almost literally!

Instead of selling the usual ‘calamares’ (squid rings) on the menu, Above Sea Level PH creates a standing ‘butterfly’ figure from the squid. While some called it alien-like, the giant butterfly squid would quickly go viral on social media, driving a lot of people to the restaurant so they can also sample this Instagram-worthy food item.

frachising above sea level
Photo credit: ABOVE SEA LEVEL PH / Facebook

Above Sea Level PH claims to be the only restaurant offering this type of ‘standing squid’ presentation, making it popular among diners. But not only is the butterfly squid popular because of its appearance, people are coming back again and again to the restaurant because of its taste as well as the budget-friendly prices of the items on their menu.

The price of the butterfly squid depends on its size but, as an example, with a price tag of Php450 for one giant squid, with 4 servings of Java rice included, this is truly an easy favorite among diners!

On TV Show “My Puhunan” hosted by Karen Davila, the restaurant owners share their success story.

Polsan Pangidian and Winna Baldonado, the restaurant’s co-owners, shared the story behind the success of Above Sea Level PH.

The two, especially Polsan, had worked on various jobs, including as service crew in restaurants, call center agent, and even at the bank. But after they had a kid, the couple thought about trying their luck as overseas Filipino workers (OFWs) in Dubai.

They had already processed their papers and had saved Php200,000 for their pocket money when they had this ‘Eureka!’ moment while hanging out at a food park one day. There was an empty space at the food park.

frachising above sea level
Photo credit: My Puhunan / Facebook

While they had no idea what they would do next or what food they would be serving, the two decided to not proceed with the Dubai plan and simply invest their pocket money in this business. Knowing seafood is popular but expensive, the two decided they would open a seafood business with affordable items.

The giant butterfly squid remains a popular item on the menu but Above Sea Level PH also offers other delicious and affordable options.

Above Sea Level PH is available for franchise – and a lot of franchisees have shared their success stories on My Puhunan as well. Most of them revealed that they got their ROI in as fast as 3 months. The restaurant is that popular!

How to Franchise Above Sea Level

If you’re interested in franchising your own Above Sea Level restaurant, you have several options to choose from, but these are categorized by size and store type.

Package A costs Php490,000 to Php590,000

  • Kiosk
  • Food park

Package B costs Php690,000 to Php950,000

  • Dine-in store
  • In-line store

Determined to also help budding entrepreneurs open their own businesses, Above Sea Level allows franchisees to pay the franchise packages in two installments. The first payment is done upon contract signing; this covers 50% of the franchise package.

The rest of the balance can be paid on the opening day, allowing the franchisee to still save up enough money for the new restaurant.

Take note that Above Sea Level requires a slot reservation payment of Php50,000. The company requires this to avoid having too many franchisees in one place competing against each other.

Benefits of Franchising Above Sea Level

  • Free heavy-duty deep fryer
  • Free initial inventory
  • Free location assistance
  • Free training
  • Free uniform and equipment necessary to operate Above Sea Level restaurant
  • No royalty fees
  • Systemwide marketing program

frachising above sea level

Photo credit: iFranchise

How to Contact Above Sea Level

For franchise details, inquiries, and further questions or clarifications, you can reach Above Sea Level through the following channels:

  • Contact numbers: 09567352008 / 09164235001 / 09165039806
  • Viber / Whatsapp: 09567352008
  • Facebook:
  • Email: [email protected]
  • Address:

Above Sea Level main branch

120 Maginhawa Street,

UP Diliman Ave., Quezon City

  • Office hours: 4PM onwards, from Monday to Saturday
Joy Adalia
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