Franchising Your Own Lydia’s Lechon Outlet

People in the Philippines love to eat lechon – and a special occasion is never complete without lechon on the table! In fact, a lot of families don’t mind taking loans just so they could have lechon for the special event.

Photo credit: Entrepreneur Philippines

While we don’t recommend taking loans just for your handaan, you can use the fact that Filipinos love lechon so much as motivation to start your own business. If Pinoys love to eat lechon, then a lechon business will always be a profitable one!

What is Lydia’s Lechon?

When it comes to lechon, Lydia’s Lechon is among the brands that often come to mind.

A rags to riches story, Lydia’s Lechon started with just a Php500 capital back in 1965, when couple Lydia and Benigno de Roca opened their first lechon stall near Our Lady of Sorrows Church in Baclaran, Pasay City.

Photo credit: Entrepreneur Philippines

Today, Lydia’s Lechon is one of the most recognized brands in the country – and is the Philippines’ biggest lechon outlet!

Photo credit: Entrepreneur Philippines

While the brand started as a family business, you’re lucky because Lydia’s Lechon opened its doors to franchising in 2005.

How to Franchise Lydia’s Lechon?

To franchise this brand, you have to choose a location and submit the proposed business site alongside your letter of intent and completely filled-up Franchise Application Form to the following address:

Lydia’s Lechon

49 Don A. Roces Corner Scout Reyes

Brgy. Laging Handa, Quezon City

Photo credit: Entrepreneur Philippines

You can also contact Lydia’s Lechon for franchising through the following channels:

  • Telephone Number: (02) 939-1221 / 939-4665
  • Fax Number: (02) 935-9165
  • Email Address: [email protected]

The following are included in the franchise package:

  • Opening Assistance
  • Operations Manual on Loan
  • Procurement Program
  • Research and Development and Business Updates
  • Use of Trade Name and Proprietary Marks

Take note, however, that franchisees are responsible for the following:

  • Finding a location for the proposed store location
  • Lease
  • Restaurant equipment
  • Store construction
  • Tools and supplies necessary for all processes involved in the business

A big advantage of franchising Lydia’s Lechon is that you no longer have to do a lot to market your business because it is a known brand.

Photo credit: Entrepreneur Philippines

Franchise options are as follows:

  • Kiosk – requires 8 sq m of space, investment of Php750,000 (already includes Php 750,000 franchise fee)
  • Food court space – requires 24 sq m of space, investment of Php3 million (already includes Php500,000 franchise fee)
  • Free standing store – requires 120 sq m of space, investment of Php7 million (already includes Php1 million franchise fee)
Joy Adalia
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