How to Franchise the Famous Belgian Waffles

The Famous Belgian Waffles started out as a simple kiosk in 2012 but has grown into one of the popular franchise brands you can see in many malls across the Philippines. It’s easy to see why a lot of people are interested in checking out this franchise option.

If you’ve been to a number of malls across the Philippines, you have surely found a stall of the Famous Belgian Waffles – and you’ll even easily find it because of the delicious aroma of freshly cooked waffles. Yum!

How to Franchise the Famous Belgian Waffles

Photo credit: Famous Belgian Waffles

About the Company

The Famous Belgian Waffles was created by Euclid Cezar, the CEO of Innovention Food Resources. Back in 2012, Cezar wanted to try a fresh concept to introduce to the market. He came up with the Famous Belgian Waffles, opening a kiosk at SM North EDSA.

Cezar’s brainchild was an instant hit among mallgoers, with many lining up to enjoy a tasted of the delicious waffles.

At an affordable prize of Php35, you can already enjoy the waffles that come in sandwich-style, with different fillings available. The chocolate variety is definitely the bestseller, but you can also try out other flavors like tuna garlic ranch, banana peanut butter, strawberry custard, blueberry custard, Speculoos crunchy cookie butter, butter caramel, chicken ham, and many others.

How to Franchise the Famous Belgian Waffles

Photo credit: Famous Belgian Waffles

How to Franchise the Famous Belgian Waffles

There are three franchise options available for the Famous Belgian Waffles.

Standard Food Cart

  • Estimated franchise cost: Php616,000
  • Floor area requirement: 3-6 sqm


  • Estimated franchise cost: Php728,000
  • Floor area requirement: 6-8 sqm


  • Estimated franchise cost: Php817,600
  • Floor area requirement: at least 8 sqm

The franchise cost includes the following:

  • Business operating system
  • Ongoing support
  • Opening assistance
  • Pre-operating training and orientation
  • Site evaluation and securing of lease
  • Store set-up
  • Use of trademark

Famous Belgian Waffles franchise owner and operator Innovention Food Resources claims that franchisees can earn around P105,780 per month, leading to a fast ROI of just about 7 to 9 months.

The franchise costs are good for 3 years and inclusive of 12% VAT for all franchise options. Franchisees are charged 10% in royalty fees and another 3% in marketing fees.

Aside from the franchise fee, you are also expected to spend on other costs like site renovation (if applicable), business registration, delivery fees (for locations outside Metro Manila), and about 3 months’ worth of working capital. Pinoy Money Talk estimates that this would cost you an extra Php120,000.

How to Franchise the Famous Belgian Waffles

Photo credit: Famous Belgian Waffles

To franchise the Famous Belgian Waffles, visit their website at to download their ‘Famous Franchise Kit’. You can also contact them via the following channels:

  • Address: Magnitude Realty State Corp, 186 E Rodriguez Jr Avenue, Quezon City, Philippines
  • Phone numbers: (02) 425-2591; 0917-559-4318
  • Email: [email protected]
Joy Adalia

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