TikTok is a great way to boost your business and increase your reach and engagement. TikTok, unlike other social media platforms, does not only show you videos from people you already follow. The TikTok Make Your Day feature employs an algorithm to find videos in which you may be interested. This is incredibly important in the business world because it helps to target your brand’s audience and increases the likelihood that potential customers will discover your videos.
Learning how to use its powerful features to your advantage can help you market your brand and get your products or services to your right target market. But with billions of videos on TikTok every day, how do you make TikTok videos that stand out against the competition?
We have listed here a few TikTok ‘Make Your Day’ ideas that will get your target audience’s attention and engagement.
1. Behind the Scenes
You’d be surprised at what other people find interesting that you might just consider being another normal part of your day; this is one of the reasons why the TikTok Make Your Day feature is so popular! Don’t just tell people about your products, but also about how they are made. Show them the behind-the-scenes of how your products are made, your warehouse, how you pack orders, and more. Customers are given the opportunity to witness the “human touch” that is applied to the processing of their orders.
2. Spotlight your team
To continue adding “human touch” to your brand, show off your employees. Tell them their personal stories or how they go about their work each day at your company. This enables your audiences to put a “face” to your brand and provides them with a certain kind of connection, rather than simply offering them a product to purchase.
3. Share something inspiring
As a business owner, you can also leverage yourself! Share some of your experiences, tips, and advice related to your industry or niche. Share your humble beginnings, motivations, and so much more. It helps build your authority and is also a great way to promote your company’s values and vision.
4. Show how your products are used
Instead of explaining why they should use the product, show them how. People want to see how your products benefit them and are easy to use. For instance, show a makeup tutorial, a skincare routine, cook a meal, etc.
The possibilities for TikTok marketing strategies are endless! Be creative, follow trends, collaborate, offer affiliate marketing, and so much more. Make use of this powerful app, and you’ll be surprised at how “TikTok Magic” could change your business. Good luck!
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