3 Ways To Create A Successful Marketing Strategy On TikTok

If you’re not using social media to promote your business, you might be missing out on a lot of opportunities. TikTok may seem frivolous for some adults because it’s mainly used by teens for trends and fun videos. But, that may be a misconception. There’s a huge business opportunity in that social media platform. It’s now full of individuals waiting for information and listening to experts’ advice and thoughts.

Here, we list down ways to make use of TikTok to help your brands grow successfully.

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3 ways to use TikTok as a successful marketing strategy:

1. Know your niche.

As said, Tiktok is now full of individuals looking for entertainment and information. You have to identify your brand goal and your target market. Is your product for teens, young professionals, or adults? This will determine what marketing strategy you will use to appeal to them.

2. Create your content.

Once you’ve established your brand goals, you start creating your content. Since TikTok uses video, you can create a vibe or the right aesthetic for your brand. Make use of trending hashtags and music so your videos will get noticed on the FYP page. Using the hashtags #foryou, or #foryoupage, and even #fyp can help.

Browse through the FYP page often so you’ll know what’s in and trending. But, stick to your brand vision. As much as possible, your content can be around 70% trends while 30% evergreen topics about your brand.

3. Check where your brands are at.

It’s not enough that you’re there, you need to be in your target niche. Check your hashtag if it suits your brand vision. Look for the correct hashtags that will help your target market find your brand. Be creative and active.

3 Ways To Create A Successful Marketing Strategy On TikTok
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4. Identify the right time to post for your target market.

Now, that you have an audience, you have to keep them interested. Timing is everything when it comes to catching trends. As you try to keep up with viral videos, you also have to make sure that your target audience is on TikTok when you post your content. If not, it’ll just be lost in millions of new content everyday.

To determine that, you have to research and understand TikTok analytics. It shows what time most people are on the social media app. Usually, many “TikTokers” are active early morning when they just woke up, after they are done with work or school, and at night before they go to sleep.


Social media platforms like TikTok have such a huge business opportunity if maximized well. Today, it’s important for entrepreneurs to be aware of where their target markets are. Always look forwards and be open to changes and possibilities.

Sally Mae

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