E-commerce, also known as an online business, refers to the process of buying and selling goods and services online. E-commerce in the Philippines has been on the rise for some time, and with good reason. It’s convenient and opens more opportunities for businesses to reach a wider audience.
There are a lot of benefits to opening an online store, but the platform you choose can make or break your business. An e-commerce site with a lesser reach could also mean fewer customers for you. However, there are also business owners who select e-commerce platforms according to the brand image and vision they wish to convey. Here are a few of the best e-commerce platforms in the Philippines to get you started with your own online shop.
1. Shopee Philippines
E-commerce in the Philippines is mostly dominated by at least two top players, Shopee and Lazada. Thus, if you’re a business owner, it’s most likely that you already have a Shopee store. If not, it’s time to get started, as it’s one of the most visited e-commerce sites in the Philippines. To sell on Shopee, you need to create an online shop profile in the app’s Seller Center. Simply add photos and descriptions of your products, and you’re good to go.
2. Lazada Philippines
The next major competitor to Shoppee is Lazada. It offers tools and features that help sellers and consumers buy and sell conveniently. It also has a user-friendly interface, safe payment methods, and better customer and support staff. Like Shoppee, you need to create an online shop in the Seller Center, follow the verification requirements, and you’re done.
3. Carousell PH
Unlike Shoppee and Lazada, Carousell prides itself on being more “person-centric.” Meaning, you get to interact with and buy from real people and not just shops. They wrote, “Many buyers on Carousell even make friends with sellers through shared hobbies and common interests.” To sell, you just update your profile with the items you want to sell.
4. Zalora
You can be part of Zalora’s Seller Circle by simply signing up, and submitting requirements, once approved, you can start posting your products and items for sale.
5. Amazon
Amazon, one of the largest e-commerce platforms in the world is also available in the Philippines. You can be a seller on Amazon Philippines by opening a business account for a fee. Amazon has a fee structure depending on the number and the types of items you are selling. For shipping, you need to understand the benefits and drawbacks of choosing a Fulfillment by Amazon (FBA) delivery or your own fulfillment delivery.
There are many more e-commerce sites on which you can build your online store. E-commerce in the Philippines is booming and the options seem limitless! There’s Facebook MarketPlace, TikTok shop, and Instagram Business, and more. So, explore and discover what works well for your business. Good luck!
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