Franchising a Tokyo Tokyo Restaurant

There is no question that Filipinos really love to eat – proof of that are the many restaurants, food stalls, carinderias, and shops you will find everywhere you go.

And while most Pinoys prefer Pinoy food and delicacies, we have also learned to embrace cuisine from other countries, particularly from neighboring countries like China, Japan, and South Korea.

Tokyo Tokyo is a Japanese restaurant whose first shop in the Philippines was opened at the Quad Car Park (now the Glorietta) back in 1985. Today, there are over 60 Tokyo Tokyo restaurants across the Philippines – and the next one to open might be yours!

Franchising a Tokyo Tokyo Restaurant
FoxLad at English Wikipedia [CC BY 3.0 ], from Wikimedia Commons
Aside from its great selection of delicious food, Tokyo Tokyo appeals to Filipinos by offering unlimited rice! Who doesn’t want unlimited rice, anyway?

Here are the details to franchise your own Tokyo Tokyo Restaurant:


You need to pay the franchise fee of Php1.2 million. According to Pinoy Money Talk, the amount covers the following:

  • Continuous operational, training, and marketing support
  • Handling of the requirements needed from planning to construction c/o Tokyo Tokyo
  • Proven system with regards to opening and operating a chain of stores
  • Use of Tokyo Tokyo’s signature products and trademarks

Franchising a Tokyo Tokyo Restaurant
By Ramon FVelasquez [CC BY-SA 3.0 ], from Wikimedia Commons
However, franchisees should be prepared to shell out more money for the store construction, equipment, and other requirements before you open up your own restaurant.

It is estimated that franchisees will spend more or less a total of Php10 million for the construction fee which covers the following:

  • Design and construction of the building
  • Equipment seating
  • Furniture and fixtures
  • Leasehold improvements
  • POS system
  • Signages

Moreover, all Tokyo Tokyo stores are required to pay a royalty fee of 5% plus another 5% for advertising fee; both are computed from gross sales.

How to Franchise

If you wish to proceed with the franchise, here’s what you should do.

Step 1. Write a formal letter of intent. Send it to this address:

Tokyo Tokyo Head Office

80-82 RCC Building, Brgy. Obrero, Diliman, Quezon City, Philippines

Franchising a Tokyo Tokyo Restaurant
FoxLad at English Wikipedia [CC BY 3.0 ], from Wikimedia Commons
Step 2. Complete the application form with a location map of the proposed store site.

Step 3. Attend scheduled meetings and orientations.

Step 4. Study the legal documents and agreements, preferably with your lawyer, before signing all the papers.

Step 5. Pay the franchise fees and other relevant costs after approval.

Step 6. The Tokyo Tokyo franchise team will assist you every step of the way, from creating the store concept and design to providing training for you as well as your staff.

For more information, you can contact Tokyo Tokyo via the following channels:

Telephone: (02) 370-1396

Email: [email protected]

Joy Adalia

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