Lessons in Running a Family Business from Belo Group’s Cristalle Belo Pitt

Belo Group is one of the best-known companies in the Philippines, thanks to its founder, celebrity doctor and businesswoman Dr. Vicki Belo. As the business continues to expand, there are lots to learn from Belo Group’s Managing Director, Cristalle Belo Pitt, on how to run a family business.

Love the Company

A lot of companies experience problems after the children take over because they either don’t know how to run the business or they just don’t care about it. That’s why it is really a good idea to instill love for the company in the kids so that they will work harder to keep it growing when it is their turn to run the business.

Photo credit: Cristalle Belo Pitt

Cristalle loved the company even as a teen.

I knew I was passionate about the beauty industry when I was in high school. I would hang out and help my mom in her fifty square metre clinic, offering the patients in the waiting area some refreshments. I loved the vibe because everyone would leave the clinic feeling beautiful, happy and thankful!” she recalled.

Learn the Ropes

Running the family business is not just about smiling at clients and offering them refreshments, of course. That’s why Cristalle learned the ropes in running their business.

When I got to university, my mom encouraged me to use the company as a case study anytime our professors would allow us to choose the company we would like to work on,” she explained.

It gave me a deeper insight into how the company was run and allowed me to explore the different departments within Belo. This was my mom’s way of slowly integrating me into the company.

Study and Use the Company for Growth

Although they own a cosmetic company and her mom is a renowned doctor, Cristalle isn’t one. Though her mom wanted her to be a doctor, she was more interested in the business aspect of the company rather than be like her mom. But this contributed a lot to the company’s growth.

Photo credit: Cristalle Belo Pitt

Teamwork, Honesty, and Respect

In many companies, problems arise because the owners are scrambling to get the biggest share or think they are better than the others. According to Cristalle, teamwork is important. Most importantly, everyone should be honest and respect each other.

She revealed that their mom never micromanages their work. They are free to do their thing because their mom trusts that they can do it. That’s how Cristalle also treats her brother Quark, the film director for the company.

Photo credit: Cristalle Belo Pitt

Instead of micromanaging him during our commercial shoots, I let him do his magic and see what he comes out with. My mom is the same with me, she never micro manages. I actually have to run after her to sit her down so I can update her with what is happening,” she shared.

Family Culture at Work

Many might think that it is difficult to work with family and the employees might feel awkward. But Cristalle said that it is actually great to have family culture at work.

Photo credit: Cristalle Belo Pitt

Employees like feeling that they are a part of a family.  They spend most of their day at work and I think that having the family values present in the office somehow makes them feel that they are also part of it,” she explained to Tattler.

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