Angelica Gutierrez Esguerra-Villarojo used to host a travel and magazine shows aired over Studio 23 and ABS-CBN Sports and Action. Together with her husband Vernon, they started Keyks by VerGel with only P1,500. They saw that there is profit in the cake business because they believe that every person, in his or her own little way, celebrates birthdays.
Through their cake business, they create customized or themed cakes, cupcakes, sugar cookies, and other pastries for all occasions.
Image: Facebook/Keyks by VerGel
While running their cake business, Angelica also did events hosting. However, the current health crisis imposed a ban on mass gatherings. Thus, the couple decided to focus on their cake and pastry business.
Trade secret
Keyks by VerGel thrives on customization. Angelica said they make sure that their customers will be satisfied with the distinct taste and presentation of their cakes.
“We put passion and hard work in every cake that we make,” she said.
She further explained that they treat their customers as their boss.
“We let them decide what design fits their festivities. For years now, we have established a good relationship with our dear satisfied customers. That’s why they keep coming back to us and provide non-stop referrals,” Angelica added.
Image: Facebook/Keyks by VerGel
In the meantime that customers are limited and functions and celebrations are at a halt, they shifted momentarily to cooking meals such as baked sushi and party trays.
“As they always say, it’s our ‘diskarte’ on how to still flourish during these trying times that will make our businesses prosper. It’s not yet time for us to rest and we must double the effort,” Angelica said.
Her advice to fellow entrepreneurs at this time of the pandemic?
“My advice to those venturing into the small and medium enterprise is to hang on and strive more in order for us to cope during these extraordinary and trying times,” she shared.
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