At some point in our lives, we tried and we failed. After all, we hold on to the promise of a popular saying, ‘Try and try until you succeed’. But how determined and persistent can you be in trying out things until you succeed? Can you be like this young entrepreneur who already tried 14 times before discovering life’s perfect ‘flan’?
Princess San Diego is an entrepreneur. She ventured into selling car accessories, gadgets, clothes, fashion accessories, food supplements, and homemade specialties. She also tried running a burger joint, a chicken wings joint, and a barbecue joint. Unfortunately, all these businesses did not flourish.
“Whenever my business fails, I ask God, ‘what’s Your plan for me?’ Princess shared.
The idea came to her at the time when she was already considering giving up entrepreneurship and taking up a teaching job. She thought, ‘why not try to make flavored flans? She started with a popular flavor at that time, matcha.
“My matcha flans became a huge hit among family and friends,” she said.
When things are finally falling into their proper places, she thought that her 15th try might be the right one. ‘What’s your FLAN’ is born.
When she was just starting, Peruvian-inspired flans were among her bestsellers. Now that her business is already three years old, she now offers 90 different flavors of the custard-based dessert. Furthermore, she expanded into cake flans and gelatos.
“These are now available in different parts of the country and the world through my 200 franchisees nationwide, and an international franchisee based in Canada,” the entrepreneur said.
Tricks of the trade
With her success, Princess shares important lessons about her business that she learned along the way.
“Food safety and preparation are very important in coming up with a quality product. Taste is subjective, so as a food entrepreneur, you should be able to come up with a flavor or product that would satisfy everyone, or at least the majority of the customers’ palate,” she said.
When it comes competition, Princess advice is to never stop creating new things, to be innovative, and always make room for improvement.